Revenue Metrics
MRR (Monthly Recurring Revenue)
The predictable revenue a business earns every month from active subscriptions.
Monthly Recurring Revenue (MRR) is the total predictable revenue a subscription-based business earns each month. It includes only recurring charges -- not one-time fees, setup costs, or variable usage charges. MRR is the single most important metric for valuing a SaaS business because it represents predictable, repeatable income. On Enterpricr, listings with verified MRR data command significantly higher multiples because buyers can forecast future revenue with confidence. To calculate MRR: sum all monthly subscription charges from all active customers. If you have annual plans, divide the annual price by 12 to normalize it into monthly revenue.