TemplateDownloadable Checklist

Due Diligence Checklist

Whether you are buying or selling, thorough due diligence protects both parties. Use this checklist to verify every aspect of a digital business before the deal closes. Items marked as critical should never be skipped.

Critical -- Must verify before closing

Recommended -- Strongly advised

Financial Verification

8 items

12 months of revenue records (Stripe, PayPal, bank statements)CRITICAL

Monthly profit and loss breakdownCRITICAL

Expense report including all subscriptions, tools, and servicesCRITICAL

Customer concentration analysis (no single customer > 25% of revenue)

Churn rate and customer lifetime value (for subscription businesses)CRITICAL

Outstanding debts, loans, or financial obligationsCRITICAL

Tax filings related to the business (if applicable)

Revenue trend direction (growing, flat, or declining)

Legal and Compliance

7 items

Business entity documentation (LLC, sole prop, etc.)

Intellectual property ownership (trademarks, copyrights, patents)CRITICAL

Compliance with platform terms (Instagram, YouTube, etc.)CRITICAL

Any pending or past legal disputesCRITICAL

Vendor and contractor agreements that transfer with sale

Domain ownership verification (WHOIS, registrar access)CRITICAL

Technical Assessment

7 items

Full inventory of all code repositories and accessCRITICAL

Technology stack documentation

Third-party API dependencies and their costsCRITICAL

Hosting infrastructure and monthly costsCRITICAL

Security audit: SSL, data encryption, vulnerability scan

Database size, backup procedures, and migration planCRITICAL

Mobile app store accounts and transfer procedures (if applicable)

Traffic and Marketing

7 items

Google Analytics or equivalent traffic data (12 months)CRITICAL

Traffic source breakdown (organic, paid, social, direct)

SEO profile: domain authority, backlink quality, keyword rankings

Social media accounts and follower verificationCRITICAL

Email list size, open rates, and deliverability metrics

Paid advertising accounts and historical ROAS

Content calendar and publishing frequency

Operations and Transferability

7 items

Standard Operating Procedures (SOPs) for all recurring tasksCRITICAL

Owner time commitment breakdown (hours per week)CRITICAL

Team members, contractors, and their roles

Customer support volume and response time metrics

Full list of accounts, logins, and tools to transferCRITICAL

Training and transition support plan (7-30 days typical)

Key relationships (suppliers, partners, affiliates) and transferability

Due Diligence Tips

For Sellers: Prepare a data room with all documents organized before your listing goes live. Buyers who see a prepared seller move faster and negotiate less aggressively on price.

For Buyers: Set a due diligence timeline upfront (7-14 days for deals under $50K, 14-30 days for larger deals). Request raw data exports rather than screenshots when possible.

For Both: Use Enterpricr's escrow system. Never transfer funds or assets outside the platform. If something seems off during due diligence, trust your instincts and ask more questions.

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Due Diligence Tips

For Sellers: Prepare a data room with all documents organized before your listing goes live. Buyers who see a prepared seller move faster and negotiate less aggressively on price.

For Buyers: Set a due diligence timeline upfront (7-14 days for deals under $50K, 14-30 days for larger deals). Request raw data exports rather than screenshots when possible.

For Both: Use Enterpricr's escrow system. Never transfer funds or assets outside the platform. If something seems off during due diligence, trust your instincts and ask more questions.